Further Resources and Acknowledgements

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What is Strategy?

 

1/4 – What’s a High $ Pain Point that Keeps Someone Awake at Night?

 

2/4 – What’s Our Unique Approach to Unlock the Value Pool?

 

3/4 – Why Us? Why Can’t Two Kids in a Dorm Room Build This?

 

4/4 – How Will We Engage and Delight Our Users?

 

Close Your Eyes and Imagine an Example of a Strategy. Got Nothing?

 

Is Strategy Dead?

 

Why Strategy and Analytics (Together) are the Future of AI

 

Lawrence of Arabia, the Original Agile Disruptor, Had Sore Feet

 

Startups Should Do “Value Pool Sizing”, Not “Market Sizing”

 

Strategy and Agility: Lessons from Toyota, Honda, Yamaha, and Tesla

 

Fill Your Founding Team With “MacGyvers”

 

Find People with No Teeth to Inform Your Product Design Process

 

Some Strategy Mistakes I’ve Made

 

Finding New Area of Growth: Lessons from Disney and DC Comics

 

Does Your Product Only Need to Change the Behavior of a Few Users?

 
 

How to Develop the 2nd Product Your Startup Needs: A Sales Engine

 

How to Avoid the 7 Stages of Grief When Naming Your Company

 

How to Create a Pitch Deck for Investors

 

How to Raise Funds for Your Startup

 

Why Coca-Cola’s Mission Statement is the Perfect Template for Yours

 

Anyone Who Claims They Have “The Perfect Sales Deck” is Missing the Point

 

How Do You Know If You Have Product-Market Fit?

 


How “Putting the Kale in the Pancakes” Can Reconcile the Needs of Buyers and Users

 


How to Get Users to Use Your Product

 


How to Get Users to Use Your Product on a Daily Basis

 


Take a Lesson from Google, Intel, and Others … Use OKRs Instead of Product Roadmaps

 


Can You Scale Your Company Without Losing Your Identity?

 


How to Prove that Your Product is Creating Impact

 


Do Your Marketing, Sales, and Product Materials Tell the Same Continuous Story?

 


PayPal’s Strategy and How It Evolved Over Time

 

There are 18 Sources of Competitive Advantage. Which Ones Do You Have? Are You Maximizing Your Use of Them?

 


How the Patriots Won Superbowl 51

 


An Executive’s Guide to Implementing AI and Machine Learning

 

How We Accidentally Fired All of Our Top Performers

 

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